If this sounds familiar, you’re in the right place:
You’re always playing matchmaker to friends and have an eye for a great match
You spend way too much time watching shows like Millionaire Matchmaker thinking ‘I can do that!’
You want freedom and flexibility to enjoy life on your terms
You know you’ve got what it takes to help hundreds of singles find love but you don’t know how to go about it
What you need is an experienced matchmaker who can show you the ropes. Which is pretty handy because there’s one right here….
I’m here to help you become a successful matchmaker by giving you the tools and knowledge needed, as well as sharing tons of real life matchmaking experience with you.
I started out as a matchmaker in London in 2011. I had an idea of what I wanted to do but was completely clueless on how to go about it. Sound familiar?
Who would have guessed just 8 years later I would be awarded the UK Matchmaker of the Year and Worldwide Best Matchmaker Award. I’ve arranged more dates than I’ve had hot dinners (and I like to eat!) and I’ve celebrated many happy marriages, babies and loved up couples.
Although I have recently sold my Matchmaking business as I am relocating, I am still keen to help the next generation of matchmakers thrive.
Starting out I did things back to front, inside out, spent money on things that weren’t important and spent way too much time trying to figure it all out.
I created this course so you won’t have to go through that.
I help my clients find love and now I’m going to help you do the same. It’s time to get excited for your new chapter!
The Academy Online (for short) is a self-study training program that shows you step-by-step how to launch a matchmaking business and have a whole heap of fun on the way…because what’s not to love about helping bring people together?
The entire training program is available the moment you complete your registration. Which means you can work at your own pace and gain your matchmaker certification in a way that fits into your schedule. The materials are yours to keep so you can listen, watch and review them as much as you like, for as long as you like.
When I came across the Matchmaker Academy I thought ‘eureka’ a matchmaker school actually exists! It was my calling and the best decision I made. Project 143 is going from strength to strength and I’m now a full time matchmaker. I couldn’t have done it so quickly without the Academy.
Instant Access to 12 Course Modules
Each module is filled with training videos, audio guides, interviews, templates and guided tasks. Each task completed is a step closer to turning your matchmaking dream into a reality. Hello weddings!
Academy Experts
As well as hearing from many of the Matchmaker Academy Graduates who are now actively matchmaking, you’ll hear from a range of guest experts at the top of their industry and be able to connect with them
Click the ‘Learn more’ below each module to discover exactly what you’ll learn in this online course.
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Learn More
- How I went from working in the voluntary sector to winning the worldwide and UK Best Matchmaker awards in 5 years
- Key lessons learnt along the way and actionable tips for launching a matchmaking service
The Dating Industry
- The dating industry today and why there will always be a place for matchmakers
- Matchmaker Academy Certification
Role of a ‘Modern Day Matchmaker’
- Hear from matchmaker Lydia Davis on what a typical day as a matchmaker looks like
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Learn More
- Get clear on who are going to be your clients and what they need from you. You are going to know your ideal client inside out. This exercise will impact your whole business and way of thinking
Deciding Your Niche
- Why targeting everyone will cause you to go grey
- Finding a niche you are passionate about that makes you love Mondays
- Hear from matchmakers who discuss choosing their niche
International Matchmaking
- Hear from matchmaker Sarah Ryan about what’s involved in running a truly international matchmaking service
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- How a matchmaker competitor analysis can help you recognize the singles not being served, or under served
- Creating a competitor analysis that can help shape your business
Matchmaking Membership Models
- The most common models of matchmaking used across the globe
- Deciding a membership model that excites you and your ideal clients
Designing Matchmaking Packages Clients Love
- Create your membership packages and get clarity on what you are offering & delivering
- Where new matchmakers go wrong and how to make sure you don’t fall into the trap
- Hear from a Matchmaker Academy graduate on designing their membership packages
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- How to figure out what to charge for your membership packages
- How to position yourself in a premium market
- My pricing packages & pricing journey
- Hear from a Matchmaker Academy graduate about starting up her matchmaking business and selecting the right price for her service
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Branding
Your website
- Get started on your dream website or finesse the current one you have
- Learn what your website needs to do for you and to bring in new clients
Opt Ins & List Building
- What we mean by list building and how it can grow your business
- Creating an opt in to get your ideal client to know, trust and want to hear from you
Newsletters
- How to use online marketing as a way to attract new clients and look after the ones you already have
Marketing & Advertising
- Discovering your value proposition so clients know exactly why they want to join with you
- Key marketing principles to implement
- How to get testimonials from day 1
- Different ways to market your matchmaking business (including lots of free ways!)
Your Story
- Infusing you and your personality into your business
- How to use stories to connect with your ideal clients
Launch Party
- Hosting a successful launch to generate interest and income
- Create a plan for your launch party
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Blogging
- Special guest expert training from Charly Lester on how blogging can help you stand out from the crowd
Social media
- Special guest expert training from Katy Horwood on using social media to elevate your business
Promotion and Content Plan
- Plan your content for a YEAR in a day (or less!)
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Consultations and Screening
- Pre screening questions
- Everything you need to know about interviewing a potential client
Making a sale
- Techniques to seal the deal
- Why you don’t have to be salesy (or have experience) to make a sale
Managing Clients Expectations
- Learn how to manage clients expectations from day 1
- Your responsibilities as a responsible matchmaker
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- The juicy questions you need the answers to
- Examples of profile forms for inspiration
Making a Match
- What makes for a good match? Hear how matchmaker Lydia makes a match
- The process of making a match
- How to overcome challenges when making a match
Coaching
- Special guest expert training with Laura Yates on how coaching can support your clients
- How to incorporate coaching within your matchmaking service
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Why the Money is in Your Network
- Get clear on why you need a solid network
- Who should be in your network and where you can find them
Collaboration
- What excellent collaboration looks like
- How you can collaborate to offer value to your clients
- Hear from guest expert Saskia Nelson on how collaboration shaped her business
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- Why crappy customer service will bite you on the backside
- How to maintain the highest level of customer service and integrity in matchmaking
Overcoming Challenging Conversations with Clients
- The most common challenging conversations you’ll have with clients and how to deal with them
- What to do if a client requests a refund
Staying Sustainable
- Options to grow your business from day 1 and in the future
- Creating multiple income streams
- How to become an industry leader
- Creating positive associations to grow as a matchmaker and business
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Keeping Your Business Above Board
- Making sure your biz is all above board (so you can focus on the fun matchmaking part)
- What you need to know about data protection
- The ins and outs of background checking
Contracts
- The contracts you must have in place
- Templates to guide you
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Bonus trainings, worksheets and templates to take your matchmaking business to the next level!
In less than 1 month after my training with Matchmaker Academy, I’ve paid for my training twice over in new clients. South Downs Introductions has really taken off, I’m excited for the future and already expanding.
The Investment for the Academy Online and Matchmaker Certification is £300.
There are millions of single people out there needing and wanting your help, so let’s get started!
You want to work as a professional matchmaker and launch your own matchmaking service
You want step by step guidance on everything you need to know to be successful in matchmaking
You want to gain your matchmaker certification at a pace that suits you, wherever in the world you are and you’re prepared to put the effort in to make it happen
You are serious about success – no more wishing or waiting.
You struggle to work independently. This is a self study course though Caroline is happy to answer questions via email.
Matchmaking isn’t something you’re serious about. We want our graduates and certified matchmakers to be passionate, driven and ready to challenge the status quo. We want matchmakers who are going to thrive and give it there all.
I had such a brilliant time training with the Academy, I was truly inspired by all the amazing talented people. I’m already working with amazing clients and loving every moment.
Here’s what you’ll get:
Instant access to 12 modules filled with training, worksheets and templates to skyrocket you to matchmaker success
Email support from double award winning matchmaker Caroline Brealey.Certified Matchmaker Status, badge, certificate and your own page on our website
Expert interviews with dating professionals at the top of their game (and their details to connect)
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I know I’ll be a great matchmaker but have zero experience. Can I still take the training?
Absolutely, this course is ideal for beginners or those with some experience who are looking to improve. Many of our graduates completed training with us without any prior experience of matchmaking and have gone on to become successful matchmakers.
I have an idea and a dream. Can this course help?
So long as that dream is about being a matchmaker then sure thing! This course will guide you step by step through the matchmaking process so an idea and a dream is all you need – and a healthy dose of ‘get up and go’ and determination.
If I take this training am I guaranteed success?
Like matchmaking, there are no guarantees. You can never promise a client you’ll find them love, and we can’t promise that you’ll be a hot shot matchmaker making millions after taking this course. But we’re firm believers in the saying ‘what you put in is what you’ll get out’.
Do I have to live in the UK to take this training?
No. The beauty of an online course is you can do it from anywhere in the world so long as you have Internet connection. This course translates to wherever in the world you are planning to be a matchmaker.
If I decide I no longer want to do the course can I get my money back?
Once you have paid the entire course is available to you, because of this we’re unable to offer refunds.
How soon can I start?
This training course is online and it’s ready and waiting right now, you can start today!
Got any questions we haven’t answered? Drop us a line
The course provided a wonderful insight into the world of matchmaking freely shared by experts. The guidance and support given has been amazing and Soiree Society NI is going from strength to strength.
I can’t wait to meet you!
Caroline
Matchmaker Academy Founder (and of course – matchmaker!)
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